Beer-ka. Sampled: Oct. 17, 2008. Discovered: OÜ Jen, corner of Liivalaia and Tatari
PROS:
* Does away with the need to spread caviar on melba toast. Caviar is integrated into homogenized toast-bits.
* Only 6 kroons.
* Little jokes on packaging. Fun to read, especially if drinking beer alone!
* "Try it with beer" concept is cool. This could be something like product premiumization, except it could be called "beermiumization". Could offer similarly slightly dodgy products under a "good with beer" label. Sort of like a family-pack or supersize, except in this case, beer-variety. For use only with beer.
CONS:
* Hard to find in stores.
* Jokes on packaging are in Austrian German or Wendish or something.
* "Fish meal" is not your typical ingredient. Isn't it a fertilizer and pet food component?
* Thick cheesy flavour does not pair well with cod-liver oil flavour.
5 comments:
Here's a story from one of your most favorite authors.
I'm envious. I'm munching Beer-Ka and changing diapers and Ames gets to hang out in Montenegro with his digital camera?
Good old-school investigative reporting, though maybe a little less damning than I had hoped...
You were waiting for the part where McCain and Deripaska did bong hits together?
I was thinking more about playing with blobs of mercury...
Mmmm. Fish byproducts...
Oh, wait, those aren't usually for human consumption, are they?
Mind you, I've been reading a lot of old recipes and cook books lately, and it always amazes me how many recipes involve some ingredient I would have thought likely to lead to certain death.
Maybe I'm just being too precious. Or maybe that's why the life-expectancy at the time those books were written was so low.
Hard to say, really.
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