As I dodged a spray of mud from a passing Mercedes speeding from posh Nõmme to posh Viimsi, the ad caught my eye -- it was for a new political party, United Estonia (Ühtne Eesti), and it promised three hectares of land to anyone who moves to the countryside.

Three hectares! But because I was in character on Liivalaia, my first reaction was to laugh ruefully and bitterly -- we bought one hectare of rural land only last year. We didn't pay too much, I don't think, even though the recession deepened right after we bought it -- but I had a little bit of remorse over not using my crony connections. Estonia of course is one of the world's least corrupt but most cronyistic countries. It's time to develop some cronies.
Now a party was backing genuine homesteading, not anything lame like free potatoes. Well, it was something to cheer.
If it was something to cheer, that meant it couldn't be true, and sure enough, it wasn't. The United Estonia party turned out to be the fictitious creation of NO99, a theatre known for its edgy and experimental productions.
Or not so fictitious. In the days that followed it turned out that it was quite an ambitious campaign, this was no obscure off-off-Broadway production. NO99 has created a full-scale communications universe, with regular press conferences, even including a 1989-style theme song (anthem).
It all culminates in their party congress at the country's largest indoor sports arena. The May 7 event sold out in just a couple days. Faster than Walking with Dinosaurs. Faster than Rammstein with the promise of porn.
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The convention will make May a lot more exciting and edgy, not just busy.
May has been the month of civic initiative in Estonia in recent years. It's good, everyone cleaning up and building things like before the Mighty Quinn. I'm not going to knock it. Like the kibbutzniks in the ehitusmalevad, or student camps, in Soviet days - now with a NGO template. Late April has traditionally been a time of revolts and dark spirits, culminating in April 30, when the country exorcises its demons, shakes off its hangover and gets to work.
The first May 1 event was the trash cleanup of 2008, last year's countrywide bs (short for brainstorming) sessions, and now this year, the talgupäevad, which translates as countrywide miscellaneous community action day.
Smart money for a while was on a new political party evolving out of these disparate May 1 community projects. Now people are saying the same kinds of things about May 7, almost as if it is they are oblivious that United Estonia was cooked up by an alternative theatre to take the piss out of politicians.
One opposition politician says that it would be strange if unemployment -- Estonia's biggest problem right now -- would not result in a new political party. Yes, it's high time, but will United Estonia turn into a real force? I think it's a bit of a silly question. If you heard an underground theatre was doing existential political theatre in the western West, wouldn't it be a bunch of nihilist pranksters?
I personally doubt that you can go from taking the piss to viable constructive force, not in one move. Perhaps United Estonia will remain a T-shirt phenomenon, such as when Juku-Kalle Raid printed up "Kommarid ahju" T-shirts. Perhaps Indrek Tarand or whoever is the next Tarand, the maverick protest candidate, will grace United Estonia with their presence.
I have to say I have a little trouble following all the United Estonia activity. The logos and images are top-notch, but the live stuff does not come off that well. I'm not always really sure if the "politicians" are in character or not. Then again, I don't go to the theatre often enough. I'm rusty when it comes to criticism.
Politically, I do doubt the net good will increase -- I mean, right now people's trust in politicians is at a historical low. It's not like anyone needs to be made more aware of failings or sharpen their satirical rapiers any more.
People love to roast the opposition populist Savisaar, but it has accomplished nothing. It is like we roast him comically because we love him so much -- one could get that idea, which is a shame, because Savisaar has done much to hurt Tallinn and make it a more tawdry, inefficient place. The grumbling about the Reform Party and Ansip is more unfocused and less sure of itself. So it would be pointless if the party congress just ends up being a compendium for various gripes. That won't solve anything.
At the end of the day, United Estonia is just art. Maybe it will be a force for culture; at least we can hope for that much. And if they do come off with a clever, interactive ending on May 7, more power to them -- perhaps literally.
